Results from a recent Forrester survey show that 50% of people in the 18 to 23 age group and 43% of people in the 24 to 32 age group, now use Social Networking as their primary search engine.
While the majority of people still use traditional search engines like Google & Bing to look for products or services to buy online, younger people are turning to Social Networking to provide their search engine requirements.
“These statistics should not only make Google think about changing their strategy, but it should more importantly make you reconsider what strategies you are using to spread the word of your business online.”
Google won’t be going away anytime soon, but their market share is falling.
With Twitter about to be floated on the stock market, you can pretty much guarantee that they are already getting a lot of new people signing up, just like Facebook did when they announced their decision to go public last year.
Expect Social Networking searches to continue to increase for the foreseeable future and start planting the seeds now.