If you’ve been thinking about updating your existing website or starting a new website from scratch, it’s worth taking a moment to consider web design trends, especially as it pertains to new and emerging technology. A website formerly had a 5 year lifespan, however tablets and mobile phones along with web apps shortened this length significantly.
First of all, let’s lay down some ground rules about what every website should have as standard in 2017.
- Responsive Design & Retina Ready – Your website should work perfectly on all types of devices, including Laptops, PCs, Smart Phones and Tablets. About 50% of searches are made from mobile devices and if your website doesn’t work properly, or is difficult to navigate, then chances are you will alienate your target audience.
- Social Media Integration – It should be easy for readers and customers to share your content, products, or special offers with friends, family and co-workers. Even if you don’t have very many followers as long as they are targeted and trust your brand it will build a relationship.
- User Friendly – This ground rule never changes. What matters is that it’s functional, easy to navigate and gets the message across to the reader. Think Google, Gumtree, eBay, Plenty of Fish and Reddit for popularity and a positive user experience (UX Design).
- Speed – Your website should be as fast as possible. When Google is deciding which website is more worthy of being at the top of their search engine, speed is one of the most important factors. We speed test all our websites.
Now that the ground rules are out of the way, let’s have a look at what trends are popping up in 2017.
- Parallax – This type of website looks modern and will work on all mobile devices in the way that they should.
- Tiles – Think of the new Windows 8 Desktop design and how everything is laid out in tile form. It allows you to show more content on one page at a glance, with intuitive photos and minimal text, this can look really good if done right, although if done wrong can be very confusing to navigate.
- Minimalistic – Less is more. Looks great on all devices, loads quickly and provides a great user experience with little fuss. On the down side, minimalistic can be constrictive.
- CMS – Content Management Systems such as WordPress and Magento have been around for a long time and they keep getting better. A CMS platform is easy to manage in-house if you blog or add regular news and content to your site.
These trends for 2017 are a brief oversight into what you might expect when commissioning a new website.
If you would like to have a more in depth discussion to see what else we can do for your website, feel free to contact us here.
Thanks for reading!