Millions of companies around the world are using the web to drive sales, raise awareness and find new customers.
To help you do the same we’re going to share a few insights that will help you get started.
In the last two years the percentage of people in the UK who log on to the web every day as risen from 73% to 83%. More than any other country in Europe.
Shoppers are also turning to the web as their marketplace of choice, with three out of every four people now shopping online. Of those who do shop on the high street 40% prefer to research online first.
56% of searches for UK retailers are coming from abroad. The web is a unique advertising space that allows you to take your business global. UK e-commerce exports are expected to grow to £45 billion by 2020 while last year online spending increased by 14%.
The number of UK smartphone users has more than doubled in the last three years. With one in three online purchases now coming from a mobile or tablet device, responsive and mobile web design is critical.
In the last three years, the number of people owning a mobile device in the UK has grown from 30% to 86%.
90% of all media interactions are now touch-screen based.
Now that access to the web is at our fingertips, shoppers can buy anywhere and anytime. In fact, 81% of consumers make spur of the moment online purchases. Internet advertising is a good way to reach potential customers, when they’re receptive and only seconds away from seeing what your business has to offer.
The UK is a nation of Multi-Taskers, with 63% of people watching TV and using a mobile device at the same time.
There are 3 Billion searches performed on Google every day and its reach is influential. 67% of shoppers are more likely to buy a product if they find out about it through online search. However, competition is so fierce the coveted first page of Google may only be within reach via Google AdWords. 88% of visitors who arrive at a site through mobile search ads would not have visited otherwise and 77% of companies use paid search or plan to within the next 18 months.
Nurturing Your Customers’ Online Decision Making
Buying is simple. Deciding is complex.
90% of first visitors leave without buying.
50% of second time visitors leave without buying.
30% of third time visitors leave without buying.
Even though people often buy at the click of a button, the journey they take before that final click can take several days over multiple channels.
That’s why it’s so important that your business is highly visible on mobile, social, display ads and paid search ads right up until the final purchase.